We are a woman-owned plant care brand with the soul of a garden muse

What do we do?

We awaken your inner green thumb with unique, easy and effective plant loving products—The holy grail of plant care.

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How do we do it?

We're looking at everything through your eyes—the curious plant lover who seeks delight though gardening indoors and outdoors. This mindset focuses us on developing truly thoughtful and unique plant care products for you.

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Why we do it...

Our purpose is to help you create more green spaces, foster connections to nature, vibrant plant communities, and for ourselves. This is at the heart of everything we do.

READ OUR FOUNDER'S STORY

OUR DNA

Knowledge Sharing

Community Building

Plant Wellness

At the heart of our company lies a commitment to bring delight through three core values—knowledge sharing, community building, and plant wellness. These sacred values are the soil from which our brand grows, shaping every product and interaction.

Our aim is to be helpful and welcoming, while using wisdom so that everyone feels part of our vibrant community.